The headphones will integrate biometric sensors in a custom heart rate monitor in-ear headphone to empower athletes to collect fitness data and achieve peak physical performance. An ear-hook design 1 ensures a comfortable fit while an energy-harvesting audio jack removes the need for extra batteries or chargers.
Fusing Fitness with Technology: A built-in optical sensor that continuously measures heart rate during intense exercise, states of relaxation and every moment in between — while dynamically removing noise signals caused by body motion and ambient light.
Specific pricing will be announced later this year. For more information, photos or to access the multimedia press kit, please visit www. SMS Audio combines technology, function and style to deliver studio mastered sound wherever you go. A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product.
Coolness isn't limited to individuals, either. SMS and Lucasfilm launched a partnership last year that strongly resonated with consumers. Jackson said what the company projected for first-quarter sales was reached in two days, though the company declined to share its projections or sales. SMS Audio has never released sales or earnings numbers. A second line is due in the second quarter of this year. Read More Try something new: To be a success, don't go to college. While Beats may be viewed as the leader in the premium headphone space, especially since the Apple acquisition, Jackson said SMS is more than content with its current standing.
A recent deal with Intel which resulted in earbuds with embedded biometric sensors that collect fitness data, including heart rate, without the need for regular charges shows that the company is willing to explore new areas to help it expand. Arnold said that Jackson is hitting on all the right tech trends in the headphone market, from the new focus on sensors and biometrics to wireless headphones and the licensing deals.
But the analyst said the headphone market will continue to be challenging. Everyone can see what is fueling growth, and lots of them are trying similar ideas. Partners are more valuable than spokespersons. By giving people a stake in the company, they'll work that much harder to promote it. Be careful mixing different business ventures. That can result in unintended, and debilitating, side effects.
Brand passion doesn't have to be temporary. Strive to create something people will love for a long time. Skip Navigation. VIDEO The SMS Audio line includes three different options for listening to your music.
First, there's the Street by 50 Earbuds which are available in black or silver. They come with three sets of tips so you can find a pair that fits comfortably in your ears. There's also an attractive hard case with a zipper in the same bright blue you'll find accenting the earbuds themselves.
One of my favorite features about the earbuds is the flat cord that is designed to reduce tangling. I didn't take great care putting these in the case, but every time I took them out they were ready to go without being a tangled mess.
The cords have the same bright blue accents as the case so they look great, too. In the event of incoming calls, the music pauses and you talk right through the built-in mic in the volume control and then can easily return to your music. They have an 11mm professionally tuned driver that puts out a clear sound with strong bass and a good range of highs and mids.
Although not noise-cancelling, they do block out background noise well unless you're in a truly loud environment where outside noise will intrude. For short-term listening they were very comfortable, but if you listen to music all day, every day, they do feel a bit heavy in your ears in the long-term.
If you're looking for earphones, then SMS Audio has either wired or wireless options. The Street by 50 Over-Ear Wired Headphones come in black or the same attention-getting bright blue of the earbuds.
They're made of lightweight plastic with very comfortable memory foam cushions for your ears. They adjust easily and don't feel heavy on your head, even after several hours of wear. One drawback is that they don't fold down for easy transport, but they do come with a nice little drawstring bag to help with that a little.
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