Baumatic where is the brand from

A lot of time and money goes into creating the perfect kitchen for you and your family. Baumatic understands that it is paramount your appliances offer a high standard of quality. Cookers Cooker features Cooking functions. Hobs Hobs features. Cooker hoods Cooker hoods features. Microwaves Microwaves features. OH: We see a flattening out [of prices] where in some of the high street retailers, there simply is no difference between the price offered online and in-store.

They get to choose whether they want home delivery, click and collect or go to somebody and get that brand experience first-hand. Showrooming gets spoken about a lot but I think service is the parameter and the bench mark rather than price. Baumatic is multichannel. When you look at a third of the appliance industry being performed and carried out and transacted online you have to be part of that but we have really good online partners, as well as independent studio partners.

Q: Where is your business at the moment and where would you like it to be in two years? OH: The great thing is Baumatic is now playing in its heartland, where it was born. We have a growing business in kitchen studios, which obviously is a target market, and contract with new house build.

We have national partners, as well, and for them the story has been pretty compelling. We see the opportunity coming from channel diversity. I think now Baumatic has the opportunity to deliver on the potential it always had. The new owners are totally committed and see the value in the brand and a nod has to made to the old owners who created that value in the first place.

I see having the desire to fully reach the potential is now within sight, whereas before it may have been a longer term strategy. The Hoover Candy ownership has already seen it double its market share third quarter from first quarter.

I think the market seems to be improving. There are positive indications out there from the independent sector that things are finally getting better. We have ridden through this turbulence and come into a period of growth with the right product, the right backing and the right plan. Check out high street performance! NEWS: Bathroom pod manufacturer saved by pre-pack administration. Marketing director Owain Harrison talks about rebuilding the brand in the UK Q: Baumatic seemed to be a strong business in the UK, so why did it fall into administration?

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